Yep - no joke! There I was going to all the Marketing and Sales events, coming back with plenty of ideas, creating all the marketing campaigns, running around myself...
But slowly I was finding it harder and harder to fulfil at a high level.
Things were getting rushed or left unfinished for weeks, even months at a time.
I knew that we’d hit a ceiling in our income and capacity and that big changes were needed to move forward.
But I'll be honest - I had absolutely no clue what to do.
So much of the business was just sitting in my head, I didn't know where to start when it came to delegating, hiring, implementing systems and process, and so on...
I was exhausted, mentally and physically, and I was ridden with guilt as I kept allowing the business to pour into the rest of my life and take me away from time with my kids.
But I just couldn't take any time off because the business could not run without me - seriously, the structure it was entirely dependent on me. If I wasn't there, things wouldn't happen.
I didn't build a business to spend my days doing admin, accounts, and chasing my tail, but that’s all I ever seemed to be doing...
Staring at a never ending to do list and changing the deadlines every time one came near.
That "freedom" I craved was none existent, the "passion" I once had was drained out of me, and I was desperate to get back to doing the things I loved...
You know, the things that light me up, the reason I started the business in the first place.